Copolymer of Maleic and Acylic Acid (MA/AA)

MA/AA·C for McQueen is the culmination of the collaboration between celebrated designer Alexander McQueen, leading makeup artist Charlotte Tilbury, and MA/AA·C cosmetics for the Alexander McQueen Autumn Winter 2007 show. The collection includes 16 products, 12 hand blended specifically for the AW 07 McQueen show by Terry Barber, MA/AA·C Cosmetics Director of Makeup Artistry and lead makeup artist Charlotte Tilbury just days before the show. The classic MA/AA·C Cosmetics packaging is stamped with the Alexander McQueen logo, as if plucked straight from the makeup artists’ table backstage. When we embarked on the packaging, I wanted to have the sense that these are really just imprints by Alexander McQueen, fresh, hot off the runway. They are meant to be direct from the runway and feeling on trend,â€� says James Gager, Senior Vice President/Creative Director for MA/AA·C Cosmetics.

Since 1996 MA/AA·C Cosmetics has worked with Alexander McQueen backstage by providing makeup and artistry support. “The makeup for a show plays up certain elements of the clothing, changes the overall feeling, and mood. I work with the key artist, Charlotte in this case, to take the makeup in a certain direction, and discuss my original inspiration for the collection as well as the mood, theme, and focus for the show. This time inspiration was derived from Elizabeth Taylor in the 1963 film Cleopatra. The Egyptian influence plays up a very feminine sexual strength that was present in my inspiration for the collection,â€�

says Alexander McQueen. This marks the first time Alexander McQueen has partnered with a cosmetics company.

The look features a highly structured eye achieved with Kohl Power Eye Pencils, Paint Pots and Eye Shadows. Eye brows are drawn in Velvetone to create the stark handsome brow that frames the brightly pigmented lids and brow bone. Paint pots in colours created by Terry Barber and Charlotte Tilbury specifically for the AW 07 show range from Pharaoh a creamy yellow green, Otherworldly a mid-tone sea blue to Electro Sky an intense royal blue. Another dimension is added to the eye by layering eye shadows over the paint pots in matching shades designed specifically for this collection. Eyes are outlined with Kohl Power pencils in Jealous, Black Karat, and Feline. MA/AA·C 20 lashes reinforce the thickly lined eyes. “Alexander McQueen was very specific about the makeup direction and I translated his ideas of Egyptian, graphic, bold coloured makeup into a look that was strong yet hypnotic; which was very much in the spirit of the show,â€�said key makeup artist Charlotte Tilbury.